Meet Veloforte: Real Nutrition for Stronger, Active Bodies

An exclusive welcome for Hogarth Club members, with 25% off your first order.

Whether you're getting in an early swim, a lunchtime gym session or a competitive match on court, what you eat goes into every length, rep and rally. At Veloforte we think that fuel should be as good for you as it is effective. So we're delighted to introduce ourselves to the Hogarth Club community.

 

Why we started

Veloforte was founded by Lara and Marc Giusti and Steve Marson, who shared a simple frustration. Too much performance nutrition relies on artificial shortcuts: long ingredient lists, synthetic sweeteners and flavours you can't pronounce. They believed there was a better way.

That better way is Real Nutrition. Instead of formulas, we make recipes from real, recognisable ingredients like fruit, nuts, spices and natural sugars. They're designed to fuel you properly and taste good while doing it. Our belief is simple: nature, no nonsense.

 

From one idea to a complete system

What started as a single idea has grown into a complete nutrition system, built around how active people actually live:

  • Perform: energy gels, chews, bars and hydration for training and competition

  • Nourish: oats, snack bars and protein for everyday fuel

  • Recover: recovery protein, electrolytes and protein snacks for after the session

  • Restore: collagen, magnesium and functional nutrition to support you over the long term

You don't have to choose between performing well today and looking after your body for years to come. Real nutrition does both.

 

What we've achieved so far

  • 50 Great Taste Awards and more than 33,000 five-star reviews

  • Informed Sport certification on our energy gels and CollagenPro, so athletes can fuel with confidence

  • Featured in, and winners in BBC Good Food, Women's Health and Men's Health lists

  • Proud sponsors of cycling and running events across the country

  • Stocked in Holland & Barrett, gyms, as well as at veloforte.com

 

An exclusive offer for Hogarth Club members

To welcome you to Veloforte, we're offering members 25% off at veloforte.com with the code VF-HogarthClub-25.

[Terms: one use per customer, excludes sale items and subscriptions, cannot be combined with other offers.]

 

Nature. No nonsense.

We look forward to fuelling your next session.

Veloforte